PureJewels Collection

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Craftsmanship at PureJewels 

PureJewels is a story of warmth, luxury and craftsmanship. They pay the utmost attention to all their pieces, which are lovingly crafted using modern and traditional techniques. It is also a marriage of both design sensibilities from the East and West that creates a harmony of techniques that helps deliver impeccable results.

Their traditional techniques consist of Ganthan work, Filigree, and Enamelling. Each one of these has a significant history in the east. These techniques are also manual in execution.


Ganthan work is a form of beadwork that involves knitting beads together. Beadwork is present in almost all the cultures around the world. However, each culture has its own interpretation and way of working around it. The technique of Ganthan work finds its origin in the state of Gujarat in India. The beads are woven into each other using gold wires. All of this is done manually.




PureJewels also uses the filigree technique. The art of filigree is as intricate as it gets. Thin wires of gold are twisted and turned. These may or may not be accompanied by tiny gold balls which are soldered into the design. As the name suggests, filigree work creates lattice-like designs which are extremely detailed. Often these patterns are found in old mansions and palaces in India.

The art of Enamelling

Apart from these traditional techniques PureJewels also incorporates the work of enamelling or meenakari (as known in India traditionally). Enamelling was brought to India by the Mughals. It is used to paint beautiful imageries in gold jewellery. The enamel paints would be made by crushed glass.

To complement all these pieces, the chains at PureJewels are crafted using modern state of art machinery in patterns such as the Spiga, Box Chain and Rope Chain, again all as distinct as each other and an embodiment of fine detail in perfection.


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