Understanding Business

Understanding Business

With Helen, everything is so simple, it’s beautiful.

With training, it’s not just about education. It’s about inspiration.

Helen believes that leading from the front should mean that no-one is left behind. To achieve that, it’s vital to ensure that your people receive industry-leading training.
With a broad portfolio of presentations, talks and coaching modules, Helen’s experience-driven approach to training delivers proven results. She also regularly enlists other leading industry specialists.

Specialist Support

Retail Insights – Differentiation

What made Green + Benz an award-winning brand? This fully interactive talk uses a successful case study to illustrate how to create a distinctive identity in the ubiquitous jewellery retail market. A ‘survival of the fittest’ story with key learnings on cutting costs without curtailing sales impact and weathering the storm of depressed consumer demand.

Marketing and Branding

Helen reveals how to create a 360 degree consumer brand identity, by translating a compelling company vision into the store experience, staff training, buying policy and marketing collateral. She also illustrates how to maximise staff engagement by getting every member of the team on board, with proven examples from Green + Benz.

Management skills

Which qualities define a successful leader? What drives them, what are their key attributes and what communication techniques do they employ? By utilising proven solving solutions, Helen coaches interviewing, time management and effective delegation and how motivational techniques can create positive change and enhance team performance.

Business Ownership and Leadership

Helen shares her singular vision on successful leadership, management and employment strategies, from establishing core values and uniting the team to creating staff loyalty and empowering individual performance. She also looks at the realities of retail management – from employing working mums to training millennials and addressing mental health issues.

Maximising Supplier Opportunities

This coaching covers strategic analysis of range considerations and supply criteria. It also includes in-depth feedback sessions on key sales training requirements, staff motivation and product placements to maximise sales opportunities.

helen dimmick

07939 047056